Dr. Murat Ertugrul is an associate professor in Business Administration department, Anadolu University, Turkey. He has had his bachelor, masters and PhD degrees from Anadolu University. Anadolu University is one of the mega universities in the world with more than a million distance education students and around 30,000 formal education students and is one of the most institutional universities in Turkey. Dr. Ertugrul has instructing roles in both distance programs and formal programs not only in Turkish but also in English language seminars and courses for more than 13 years. He is the coordinator of the international programs of his department. His area is Corporate Finance. His study areas include but not limited to corporate financial management, financial mathematics and calculations, corporate valuation, intellectual capital and intangible assets in valuation and management of organizations, value based management and modern financial performance metrics, behavioral finance, etc. He has published many books, articles and chapters about those subjects in both academic and popular magazines.