Sakhr Nammari i, Head of Analytics at Bank of Palestine, a graduate of The University of Edinburgh in Business & Accounting began his career as a consultant with IBM Business Consulting Services, London, UK in the Corporate Performance Management practice in the areas of Planning & Forecasting, Performance & Evaluation and Analytics. With over 15 years of experience in the field of Analytics,Sakhr has worked with many organisations – both as a consultant and executive – helping them make sound data and analysis driven commercial and management decisions. Sakhr has worked in/withorganisations in many industries both internationally and in Palestine, including Media & Entertainment, Telecoms, Fast Moving Consumer Goods (FMCG), Manufacturing as well as Financial Services. Areas of particular interest and experience include, Market & Customer scoring, segmentation and evaluation, pricing & costing, analytics self-service within organisations, embedding analytics inorganisational processes and decision making and advanced analytics.